Distribution companies face unique challenges. Managing inventory across multiple locations, coordinating with suppliers and customers, tracking shipments, and maintaining real-time visibility across complex supply chains requires more than basic software. That’s where Salesforce comes in, but implementing it correctly demands expertise specific to distribution operations.
Finding the right Salesforce consulting partner can transform how your distribution business operates. The right partner understands wholesale operations, supply chain logistics, and the specific needs of companies moving goods from manufacturers to retailers or end customers.
Here’s a look at 20 consulting partners that specialise in helping distribution companies get the most from Salesforce.
Sailwayz stands out as a dedicated Salesforce CRM consultant focused on helping businesses achieve success and growth. Their team understands the complexities distribution companies face, from managing multiple sales channels to coordinating logistics operations.
What makes Sailwayz particularly valuable for distribution businesses is their focus on practical implementations that drive measurable results. They work closely with companies to understand their specific workflows, then configure Salesforce to match how distributors actually operate. Their approach centres on creating systems that sales teams, warehouse staff, and logistics coordinators can actually use without extensive training.
Sailwayz offers services that cover the full Salesforce lifecycle, from initial implementation through ongoing optimisation. For distribution companies, this means getting a partner who stays engaged as your business evolves and your needs change.
Deloitte brings enterprise-level expertise to Salesforce implementations. Their distribution practice combines technology knowledge with deep industry experience. They handle large-scale projects for national and international distributors, particularly those dealing with complex multi-warehouse operations.
Their strength lies in connecting Salesforce to existing ERP systems and creating unified views of customer data across all touchpoints.
Accenture’s Salesforce practice serves distribution companies with comprehensive transformation services. They excel at helping businesses move from legacy systems to cloud-based Salesforce solutions whilst maintaining operational continuity.
Their team includes former distribution executives who understand the industry’s pain points firsthand.
Capgemini focuses on helping distribution companies modernise their customer engagement strategies through Salesforce. They’re particularly skilled at implementing Sales Cloud and Service Cloud for businesses managing both B2B and B2C channels.
Their approach emphasises quick wins that demonstrate value early in the project.
Slalom takes a collaborative approach to Salesforce implementations. They work alongside your internal teams rather than dictating solutions. For distribution companies, this means configurations that reflect actual business processes rather than theoretical best practices.
Their consultants spend time on warehouse floors and in customer service centres understanding real workflows.
OSF Digital specialises in commerce and customer experience. Distribution companies moving into direct-to-consumer channels find their expertise particularly valuable. They excel at integrating Salesforce Commerce Cloud with core distribution systems.
Their work helps distributors compete with pure-play online retailers.
Now part of Infosys, Simplus brings a methodical approach to Salesforce implementations. They’re known for getting projects done on time and within budget. Distribution companies appreciate their focus on measurable outcomes rather than endless customisation.
They offer strong support for CPQ (Configure, Price, Quote) implementations, which many distributors need for complex pricing structures.
Perficient serves mid-market distribution companies particularly well. They balance technical capability with practical business sense. Their consultants understand that distributors need systems that work reliably day after day, not showcases of every Salesforce feature.
They’re especially skilled at integrating Salesforce with popular distribution ERP systems.
Atrium focuses exclusively on Salesforce, which means deep platform expertise. For distribution companies, they offer strong capabilities in data migration, a common pain point when moving from legacy systems.
Their team includes specialists in manufacturing and distribution who speak the industry’s language.
Cloud Giants works with businesses across the distribution spectrum, from small regional operations to large national distributors. They’re known for flexible engagement models that fit different budget levels.
Their implementation methodology emphasises user adoption, recognising that the best-designed system fails if staff won’t use it.
PwC brings global reach and deep pockets for large transformation projects. Distribution companies with international operations value their ability to coordinate implementations across multiple countries and regulatory environments.
They excel at change management, helping organisations adapt to new ways of working.
Coastal Cloud specialises in Sales Cloud and CPQ implementations. Distribution companies with complex pricing rules, volume discounts, and contract terms benefit from their expertise. They understand how distributors need to quote quickly whilst maintaining margin control.
Their consultants have worked with numerous distribution businesses, bringing learnings from previous projects.
7Summits focuses on Salesforce Community Cloud and Experience Cloud. Distribution companies building partner portals or customer self-service platforms find their capabilities particularly useful.
They help create branded experiences that make it easy for customers and partners to place orders, track shipments, and access product information.
Now part of IBM, Bluewolf brings enterprise technology depth to Salesforce projects. They’re skilled at connecting Salesforce to broader technology ecosystems, which distribution companies often need.
Their industry consultants understand supply chain operations and how CRM fits into the bigger picture.
Appirio, operating under Wipro, offers global delivery capabilities with competitive pricing. Distribution companies with cost constraints but significant implementation needs find their offshore/nearshore model appealing.
They have pre-built accelerators for common distribution processes that speed up implementations.
Vipsa serves small and mid-sized distribution companies across Europe and North America. They’re known for straightforward implementations that solve specific business problems without overengineering solutions.
Their team includes former distribution professionals who understand industry workflows.
Ergonized takes a user-centred design approach to Salesforce implementations. Distribution companies appreciate their focus on creating intuitive interfaces that field sales teams can use on mobile devices.
They conduct extensive user research before designing solutions, ensuring systems match how people actually work.
Cloudely works primarily with manufacturing and distribution companies. This sector focus means they understand industry-specific challenges without extensive explanation.
They offer strong post-implementation support, helping companies continue improving their Salesforce environment over time.
Traction on Demand, recently acquired by Salesforce, brings certified expertise and close platform relationships. Distribution companies benefit from their early access to new Salesforce features and deep understanding of platform capabilities.
They’re particularly skilled at Einstein Analytics implementations, helping distributors gain insights from their data.
Snapptraffic serves distribution companies looking to improve marketing and customer engagement through the Salesforce Marketing Cloud. They help distributors move beyond basic email blasts to sophisticated, personalised customer communications.
Their work helps distribution companies compete more effectively by improving customer retention and lifetime value.
Choosing among these partners requires understanding your specific needs. Distribution operations vary widely. A pharmaceutical distributor faces different challenges than a building materials distributor.
Start by assessing your current pain points. Are you struggling with inventory visibility? Order processing speed? Customer service responsiveness? Different partners excel in different areas.
Industry experience matters. Partners who’ve worked with similar distribution companies can anticipate challenges and bring proven solutions. Ask for specific client references in your sector.
Technical capability is obviously important, but so is change management expertise. The best Salesforce implementation fails if your team won’t use it. Look for partners who focus on user adoption and training.
Integration capabilities often determine success. Your Salesforce system needs to connect with warehouse management systems, accounting software, and other tools. Ask detailed questions about integration experience with your specific technology stack.
Working with a skilled consulting partner is just the start. Distribution companies that see the best results treat Salesforce as a platform for continuous improvement rather than a one-time project.
Establish clear success metrics before implementation begins. Know what you’re trying to achieve, whether that’s reducing order processing time, improving forecast accuracy, or increasing customer retention rates.
Invest in user training. Your Salesforce system is only as good as your team’s ability to use it effectively. Budget for ongoing training as staff turns over and new features roll out.
Plan for regular system reviews. As your business evolves, your Salesforce configuration should evolve too. Schedule quarterly reviews with your consulting partner to identify optimisation opportunities.
Consider starting with a focused implementation rather than trying to transform everything at once. Many distribution companies succeed by starting with sales automation, proving value, then expanding to other areas.
The distribution industry continues evolving rapidly. Direct-to-consumer models disrupt traditional wholesale channels. Customers expect Amazon-level service even in B2B contexts. Supply chain disruptions demand greater flexibility and visibility.
Salesforce capabilities are evolving to meet these challenges. Artificial intelligence through Einstein helps predict which customers are at risk of churning or which products to recommend. Mobile capabilities let field sales teams work effectively from anywhere. Analytics provide real-time visibility into operations.
The right consulting partner helps distribution companies not just implement today’s solutions but prepare for tomorrow’s challenges. Whether you’re modernising legacy systems or building new capabilities, choosing a partner with distribution expertise makes the difference between a successful transformation and an expensive disappointment.
At Sailwayz, the focus remains on practical implementations that deliver measurable results for distribution businesses. The goal isn’t showcasing every possible Salesforce feature but solving actual business problems and driving growth.
What makes a Salesforce consultant suitable for distribution companies?
Look for partners with specific distribution industry experience who understand supply chain operations, inventory management, and wholesale business models. They should have references from similar companies and demonstrate knowledge of common distribution challenges like multi-location inventory tracking, complex pricing structures, and integration with warehouse management systems. Technical Salesforce certification matters, but industry knowledge often determines implementation success.
How long does a typical Salesforce implementation take for a distribution company?
Most distribution company implementations take three to six months for initial deployment, depending on complexity and scope. A basic Sales Cloud implementation might complete in eight to twelve weeks, whilst comprehensive projects involving multiple Salesforce products, extensive customisation, and complex integrations can extend to nine months or longer. Phased approaches often work best, delivering quick wins before tackling more complex requirements.
What’s the average cost of hiring a Salesforce consulting partner?
Costs vary widely based on project scope, company size, and partner rates. Small implementations might start around £25,000 to £50,000, whilst mid-sized projects typically range from £75,000 to £200,000. Large enterprise implementations can exceed £500,000. Most partners charge hourly rates between £100 and £250, though some offer fixed-price packages. Get detailed quotes from multiple partners before deciding.
Can Salesforce integrate with existing distribution management systems?
Yes, Salesforce integrates with most popular warehouse management systems, ERP platforms, and distribution-specific software through APIs and middleware tools. Common integration platforms include MuleSoft, Dell Boomi, and Informatica. Your consulting partner should assess your specific technology stack and recommend the best integration approach. Real-time integrations provide the best user experience but may cost more than batch synchronisation.
How do we ensure staff will actually use the new Salesforce system?
User adoption requires involving staff early in the implementation process, gathering input on workflows, and demonstrating how Salesforce makes their jobs easier rather than adding work. Comprehensive training tailored to different roles helps significantly. Choose a partner who prioritises change management and provides ongoing support after go-live. Starting with a pilot group of enthusiastic users who can become internal champions often accelerates broader adoption across the organisation.
Joshua Eze is the Founder & Salesforce Architect at Sailwayz, a certified Salesforce Consulting Partner based in the UK. With over 6 years of experience leading CRM transformations, he is a certified Application & System Architect passionate about using technology to simplify business processes. Joshua helps companies unlock the full potential of Salesforce with strategic, scalable, and secure solutions.
