In today’s competitive digital landscape, Customer Relationship Management (CRM) systems have become crucial for businesses looking to enhance their customer interactions, streamline processes, and drive growth. Among the leading CRM platforms globally, Salesforce stands out as a powerful and versatile solution used by businesses across various industries. From small startups to Fortune 500 giants, companies around the world leverage Salesforce to manage customer data, sales pipelines, marketing automation, customer service, analytics, and more.
In this comprehensive guide, we’ll explore the types of companies that use Salesforce, industry-specific use cases, and highlight real-world examples of major companies leveraging Salesforce for success. We’ll begin by introducing Saliwayz CRM, a Salesforce consulting partner that helps companies unlock the platform’s full potential.
Before diving into the list of companies using Salesforce, it’s important to understand how businesses access and implement Salesforce. Saliwayz CRM is a Salesforce consulting partner that offers personalised services for businesses looking to adopt, customise, and optimise Salesforce CRM.
Saliwayz works with clients from diverse industries to:
By offering tailored Salesforce implementation and optimisation strategies, Saliwayz helps organisations—regardless of size or industry—achieve digital transformation and customer excellence.
Now let’s explore the industries and companies using Salesforce around the globe.
Salesforce is not confined to any specific industry. Its flexibility, customisability, and vast app ecosystem make it an ideal CRM for:
Let’s examine the specific companies from each of these industries that rely on Salesforce to power their operations.
Tech companies are among the earliest adopters of Salesforce, leveraging it to manage leads, customer support, marketing campaigns, and analytics.
Spotify uses Salesforce Service Cloud and Marketing Cloud to improve user engagement and offer real-time support. With millions of users globally, Salesforce enables Spotify to personalise customer experiences and manage large volumes of service requests.
AWS uses Salesforce to manage its complex partner ecosystem and customer relationships. Salesforce helps AWS manage accounts, track sales opportunities, and deliver excellent service to its enterprise clients.
Dell leverages Salesforce to streamline its B2B operations. Using Salesforce Sales Cloud, Dell tracks leads, manages accounts, and drives its sales strategies with real-time reporting and forecasting tools.
While Google has its internal tools, Salesforce is used by specific departments for lead management, partner relationships, and customer insights.
Now owned by Salesforce, Slack itself uses Salesforce for customer support and enterprise sales management, integrating seamlessly with its communication platform to streamline collaboration.
The financial industry uses Salesforce to manage customer data securely, deliver financial advice, and comply with regulations.
American Express uses Salesforce to deliver a seamless experience for both corporate and individual customers. Their integration of Salesforce CRM ensures customer service agents have all the necessary information at their fingertips.
Barclays Bank uses Salesforce to modernise its customer engagement, offering personalised services across various financial products. It uses automation to reduce friction in the customer journey.
Western Union uses Salesforce to unify customer experiences across its global money transfer business. Salesforce Marketing Cloud helps the company deliver personalised communications to customers in different regions.
Prudential uses Salesforce Financial Services Cloud to support their advisors with powerful tools for client engagement, financial planning, and service delivery.
Salesforce Health Cloud offers a powerful solution for healthcare organisations to manage patient records, appointments, and care journeys.
This global healthcare giant uses Salesforce to unify its marketing, customer support, and sales processes. The integration enables faster communication with healthcare providers and patients.
Pfizer uses Salesforce to engage healthcare professionals, track sales activity, and manage healthcare compliance. During the COVID-19 vaccine rollout, Pfizer relied heavily on data analytics and customer relationship tracking.
CVS Health uses Salesforce to support its pharmacy and healthcare services, ensuring personalised care and improving patient satisfaction.
A leading hospital network in the United States, Cleveland Clinic uses Salesforce Health Cloud to track patient interactions and ensure timely, coordinated care.
Retailers use Salesforce to understand buying behaviour, enhance customer experiences, and streamline operations.
Adidas uses Salesforce Commerce Cloud and Marketing Cloud to deliver personalised shopping experiences, run email campaigns, and improve customer service across the globe.
Coca-Cola utilises Salesforce to maintain its global distribution network, manage bottler relationships, and provide seamless customer service.
Unilever adopted Salesforce to streamline their supply chain communications and increase customer satisfaction across their numerous brands.
L’Oréal uses Salesforce to centralise its customer data, run effective marketing campaigns, and engage consumers on a personal level across various channels.
Manufacturers need robust systems to manage supply chains, customers, and operations. Salesforce offers tools for all of that.
GE uses Salesforce to streamline B2B customer interactions and manage industrial sales cycles. With Sales Cloud, they gain insights into customer needs and operational efficiency.
Honeywell leverages Salesforce to centralise data from multiple departments and create a unified view of customer relationships. This allows them to improve sales efficiency and product delivery.
Schneider Electric uses Salesforce to manage global customer accounts and boost sales productivity. With Service Cloud, they offer better after-sales support and manage warranties effectively.
Salesforce.org provides specialised solutions for NGOs and charitable organisations looking to better serve their communities.
The Red Cross uses Salesforce to coordinate disaster response, volunteer management, and donor engagement. The CRM platform allows seamless communication during emergencies.
UNICEF uses Salesforce to manage relationships with supporters, donors, and field offices around the world, ensuring efficient use of donations and transparency.
Teach for America employs Salesforce Nonprofit Cloud to streamline its recruitment, alumni engagement, and operational tracking.
WWF uses Salesforce to manage global donor data and campaign effectiveness. With CRM automation, they build stronger donor relationships and optimise fundraising.
Government bodies increasingly turn to Salesforce for digital transformation, public service delivery, and citizen engagement.
The USDA uses Salesforce to manage service requests, streamline internal communications, and improve public-facing applications.
Salesforce helps the City of Chicago track service issues, manage communication with residents, and deliver efficient digital services.
The ESA uses Salesforce for internal workflow automation, vendor communication, and public relations.
Educational institutions use Salesforce to improve student experiences, alumni engagement, and administrative efficiency.
ASU uses Salesforce Education Cloud to manage the student journey from recruitment to alumni relations. It helps the university personalise communication and track student performance.
The University of Oxford has integrated Salesforce into its development office to manage alumni donations, event registrations, and donor relations.
The global business school uses Salesforce to unify marketing, admissions, and alumni communication across its campuses in Europe, Asia, and the Middle East.
Now that we’ve explored the wide range of companies using Salesforce, let’s look at the reasons behind its widespread adoption:
Salesforce can scale from small startups to multinational corporations, making it flexible for companies of all sizes.
With AppExchange and a powerful API, companies can customise Salesforce for their exact needs, from niche tools to enterprise applications.
Its cloud-first architecture allows remote access, mobile functionality, and real-time updates—ideal for modern, global teams.
Salesforce Einstein, the platform’s AI tool, enables companies to automate repetitive tasks and make smarter decisions through predictive analytics.
With top-tier encryption, security protocols, and compliance tools, Salesforce is suitable even for industries with strict regulations like healthcare and finance.
Salesforce has become the backbone of customer engagement for thousands of companies across the world. From healthcare giants and financial institutions to retail brands and tech leaders, Salesforce enables businesses to stay agile, customer-focused, and growth-oriented.
As the demand for customised CRM implementations continues to grow, companies are turning to experts like Saliwayz CRM. With deep experience in Salesforce consulting and a focus on business transformation, Saliwayz helps organisations realise the full potential of the Salesforce platform.
Whether you’re a startup looking to build your first CRM or a large enterprise aiming to integrate complex systems, Salesforce—and partners like Saliwayz—can help you get there.
Joshua Eze is the Founder & Salesforce Architect at Sailwayz, a certified Salesforce Consulting Partner based in the UK. With over 6 years of experience leading CRM transformations, he is a certified Application & System Architect passionate about using technology to simplify business processes. Joshua helps companies unlock the full potential of Salesforce with strategic, scalable, and secure solutions.
